What is the difference between mailer box and rigid box?

Mailer boxes and rigid boxes are two popular custom packaging types, but they serve different purposes, offer different levels of protection, and create different brand experiences. Here’s a simple comparison from a packaging manufacturer’s viewpoint:

Made from corrugated cardboard (E-flute, B-flute, etc.)

One-piece structure, usually with a self-locking design

Lightweight but strong

Designed for shipping and e-commerce

Made from thick paperboard (greyboard/chipboard)

Paper is wrapped around the board to create a premium appearance

Non-collapsible and very sturdy

Used for luxury retail packaging

More functional

Clean printing options: digital, offset, or flexo

Usually a minimal or eco-friendly style

Good for subscription boxes, e-commerce brands, and small businesses

Highly luxurious and visually impressive

Ideal for high-end finishes such as foil stamping, embossing, debossing, and magnetic closures

Often used for cosmetics, perfumes, electronics, jewelry, and gift packaging

Designed for shipping directly to customers

Strong enough to protect products in transit

Cost-effective for bulk quantities

Suitable for online brands and promotional kits

Designed for premium presentation

Protects delicate or high-value products

Excellent for retail displays and gifting

More expensive due to materials and hand-assembly steps

High impact resistance because of corrugated structure

Better for long-distance shipping and heavy handling

Very durable and strong

Not intended for rough logistics unless placed inside a shipping carton

Lower materials cost

Faster production

Cost-effective for high-volume e-commerce

Higher material and labor cost

More finishing choices

Luxurious appearance increases perceived product value

Sherry Wu

T: +86 755 2822 5716 M&WhatsApp:+86 15815525889

E:sherry@cktprint.com W:www.cktprint.com; https://cktprint.en.alibaba.com/

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